LeBron James has signed a six-year multimillion dollar marketing deal with the Coca-Cola Co. to be a key endorser of Sprite (First Coast News).  In almost every ad that had to do with promoting the soft drink Sprite, Lebron James would be the spokesperson.  Sprites catch phrase is “Obey Your Thirst.”  Lebron James is one of the best basketball players around in the NBA now and he is an idol to several young children.  When you see a star like Lebron James on a commercial you of course feel obligated to try that drink or at least I feel the need.  The Sprite commercial always had the little puppet man racing or fighting Lebron James for a Sprite.  He would always say obey your thirst fool at the end of the commercial.  The ad that Im particularly focusing on is the one when Lebron is at a party and the  hosts are handing out Sprites to the guests.  They show the waiter with the last Sprite and Lebron and the small doll race after the Sprite doing whatever it took to get the last one.
            To me I took that ad as whenever you are thirsty you need to quench your thirst with a Sprite.  The fact that Lebron James drinks Sprite hundreds of other kids will begin to drink Sprite all because they want to be like Lebron James.  Companies have realized this and now a days everything has a celebrity endorser.  This ad actually did a great job with the whole humor aspect to it as well because they have Lebron James talking to a little puppet.  To me that is humorous a 6’8” man is racing nothing more than a four inch doll with a fro to get a Sprite. 
            My opinion on the whole ad is different ever time I see one of the commercials.  I like to watch the commercials because I like to see what they are going to do next.  Im sure that through these commercials Sprite has seen a sky rocket in revenue cause Lebron is by far doing a better job at it than Kobe Bryant did before his sex scandal.
source-http://www.firstcoastnews.com/news/news-article.aspx?storyid=7202

-Adam Smith