Advertising

All around the world there are a variety of advertising. We see advertising all over the media in movies, television, music, video games, internet, billboards, radio, newspapers and magazines. Different types of advertisement are developed to target every religion, ethnicity and age group of consumers. The location and time is important in order to sell the product. Advertising can be found at grocery stores on carts, walls at airport walkways, slides of buses and even heard on telephone hold messages. The organizations who spend the greatest amount interest groups and militaries who are seeking recruiters. Billboards advertise at shopping centers, the highways and sporting events. In 2006 the United States spent roughly one-hundred billion dollars on advertising, reported by TNS Media Intelligence and it is predicted that it will exceed half a trillion dollars by 2010. TNS also states the Super bowl is the most prominent advertising event on television, just a thirty second commercial is now two and half million dollars as of last year. According to History Matters, American advertising has grown massively since the 1920’s. The sources of technology keep improving and increasing, making it easier to advertise in more creative ways. Advertising stand back in 1704 with the first newspaper advertisement, displaying an estate in Long Island. The goal of advertising is to persuade an audience to purchase a good or a service. Through out a period of time advertising changes depends on the demand of its customers. In the 1950’s the television set was introduced to many families and the United Kingdom and Europe controlled broadcasting. However many believe not all advertising is appropriate or helpful to humans. Jonathan Stewart and Dean Rader stated “What is most criticized about advertising is the advertising seeks to sell us products through manipulation and base appeals, which is the use of implicit and often inflated promises of various forms of happiness .” These forms of happiness include sexual gratification, satisfaction of hunger, thinness, and coolness that are guaranteed if a consumer purchases the advertised item. Advertising has been around for many decades and has only been succeeding and expanding through out the years.

-Stephanie Susko