Ferrari Shell Commercial

http://youtube.com/watch?v=iItzJc-NHI4

This video is a commercial for Shell gas, and is featuring Ferrari. This commercial really catches your eye when it is on, due to the loud Ferrari race cars driving through the city of New York. There is no diolague until the very end of the commercial to get the effect of the very loud race cars. The commercial shows the heritage of Ferrari racing with Shell gas. The Narrator at the end of the commercial states that Ferrari has been using Shell gasoline for the past 60 years, showing that their gasoline is the best, due to the fact that Ferrari being the top Automotive company in the world, and it’s the only gasoline they will use.

I really think that Shell is trying to give you the feeling that if you use their gasoline your car will run better than others, and you will be the best, because Ferrari has had one of the best racing team for about 60 years.

Shell really puts forth the coolness factor into their product by having Ferrari’s racing through a city at over 100 mph, and the fact that most people consider a Ferrari a cool, and dream car.

This commercial really portrays self-improvement because if you buy shell gasoline you are running with the persay top-dogs of cars. And the quality of their gas goes into racecars.

I believe that Shell also takes into account that gas isn’t a want it is a necessity, so if you have to buy it, why not buy it from the company that produces it for the number one car manufacturer in the world.

They definately use the celebrity endorsement to their advantage in this commercial. They use Famous Ferrari Formula One cars from the 60’s to now, that have won major series in Formula One racing. Also, the only other car that they show in this commercial is a 2007 Ferrari 612 Scaglietti, they draw attention to it when the alarm goes off. 

At the very end the narrator says “Shell V Power, Ferrari fuel for the road.” They show this by the glimpse of the 2007 Ferrari road car, and they exemplify the Ferrari race cars flooring it through the different cities from all over the world.

Chris Hawkins